our fab story

Plush Luxury is at the forefront of re-imagining and reinventing the local Natural Beauty and Personal Care Industry.

Our passion is simple…… “to build a world class, black-owned, Beauty and Personal Care business. Importantly, being an empowering retailer to outstanding  black owned Brands and Products”

Plush offers you pleasure and convenience all at the same time. 


In one location, you will  find a wide-range of quality, locally-sourced “Everyday Natural Beauty Products & Accessories”.

Browse through our Online Store and experience the Plush difference, as we love making  Natural Beauty & Personal Care accessible to you. Better yet, visit our flagship store in Braamfontein and not only walk away with a smile,  but product-knowledge from our experienced staff.

We are pioneering our own way of conveniently accessing our very own black-owned Natural Beauty and Personal Care products for both him and her.

We hope this inspires you as much as it does us, and we encourage you to follow us on Social Media and Sign Up, stay informed and be a part of this amazing journey that we have started. Welcome to Plush...

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© Plush Luxury 2019